Miss Lori wants you to be B.I.G. with brand representatives

I just returned from Blogher and boy are my arms tired! (Hee! Hee! that was for Liz Strauss! 😉 SMILE!) Actually they are from all of the stretches I was doing at the Go Red For Women Better U Program booth. But that’s another post for later. What I want to talk about here is why I am ENERGIZED. I’m energized because on the expo floor at Blogher I had some really thoughtful, productive conversations with brand representatives from P & G, Pepsico, Nintendo, Johnson and Johnson, Nickelodeon, and 1800Flowers to name a few. Almost all of the representatives were new to me, and only a handful had first hand knowledge of my work on PBS and with Miss Lori’s CAMPUS. So I was going in COLD, as we say in sales. Yes, sales, because that is what I was doing, selling myself. (Wait, that didn’t come out right.) I was selling my BRAND. (That’s better.)

When I visit booths on the expo floor I am shopping for a connection and then I am selling my expertise. I’m not there to grab as much swag as I can, (says the girl with the 48lb suitcase.) No, I am there to do business. Network. Connect. How do I do this? Well there’s a long answer to that short question, which I am going to delve into in a series of posts here over the next few weeks. But for our purposes today I want to talk about one idea. That is to be “B.I.G.” on the expo floor. “What do you mean Miss Lori. I have to wear high heeled shoes?” No, (although I won’t lie to you being tall has it’s advantages in a crowd), you need a “B.I.G.” presence and approach. I will spell it out for you.

Be BOLD in your approach. Be INTELLIGENT, INSTIGHTFUL, and INVENTIVE with your IDEAS. Be GENTLE with your speech. “B.I.G.” (Well, technically B.I.I.I.I.G., but let’s not be picky.)

  • Know the brand or product you are stepping up to. Have an idea about how you could fit into their forward marketing scheme before you walk up to the booth. However, be mentally available to throw your outline out the window and be creative on the fly.
  • Know who YOU are; your strengths and your accomplishments. Don’t be afraid to share them, lightly, in conversation.
  • Don’t interrupt. Listen. You might be surprised by what you hear and learn.

This doesn’t come naturally to you? You are not alone. That’s the response many people have to the thought of “taking the stage” with a rep IRL. And make no mistake, you are “taking the stage”. But that shouldn’t hinder you. Remember the first letter is B for BOLD, but it can also mean B for BREHEARSAL. (Okay so Rehearsal actually starts with an R, cut me some slack. I am trying to be cute and make a point at the same time. We can’t be BRILLIANT all of the time.) Park yourself in front of a mirror and practice talking about yourself. Once you can really look yourself in the eye and say who you are, and what you are good at in this here blogosphere, break out that video camera and do the same thing. Get your kids involved, or a friend, and have them interview you. Cultivate your comfort level with your own pitch through repetition, and then you will be more confident being “B.I.G.” on the expo room floor.

Blogher may be over but there are still a whole slew of conferences coming up on the horizon like Type A, BlogWorld and my favorite, Blogalicious. Plenty of chances for you to rework your game and go in “B.I.G.”. Listen, if you don’t believe in you why should anyone else. Get your game plan together and be strong, but go “B.I.G.”!

SMILE On!

ML

Miss Lori can be found Musing from her Minivan at MissLori.TV , Wearetherealdeal.com , YoungChicagonista , ChicagoMomsBlog , and ChicagoMoms.com. She is the Chicago Family Entertainment Blogger for Examiner.com and a Discussion Leader for MomsLikeMeChicago. You can also see her Activating to Be Great at Miss Lori’s CAMPUS on Youtube, Facebook, Twitter and LinkedIn.

Be Sociable, Share!

Comments

  1. And yell a little bit right?? :)

    I agree with the game plan… there were several booths that really made sense for me at BlogHer and a whole lot that didn’t. I walked right up to the ones of interest and gave them a taste of my goodncrazy… who knows right??

    My examples were: National Honey Board, AltecLansing, Tempur-Pedic, and The HPV folks (get tested!).

  2. And yell a little bit right?? :)

    I agree with the game plan… there were several booths that really made sense for me at BlogHer and a whole lot that didn’t. I walked right up to the ones of interest and gave them a taste of my goodncrazy… who knows right??

    My examples were: National Honey Board, AltecLansing, Tempur-Pedic, and The HPV folks (get tested!).

  3. Thrilled to have met you (on the subway after Kodak)! Your joy is infectious and you simply radiate!
    I wished I could take you home with me and then…As I was sitting in my bath last night, trying to recover from the chaos we called BlogHer, flipping through the latest Parents magazine, there you were! Smiling at me in an ad for …. something. I was so excited I completely forgot to look at what the ad was for!

    Looking forward to reading more about going “BIG.”

  4. Thrilled to have met you (on the subway after Kodak)! Your joy is infectious and you simply radiate!
    I wished I could take you home with me and then…As I was sitting in my bath last night, trying to recover from the chaos we called BlogHer, flipping through the latest Parents magazine, there you were! Smiling at me in an ad for …. something. I was so excited I completely forgot to look at what the ad was for!

    Looking forward to reading more about going “BIG.”

  5. Love it! I think I need to start wearing heels lol. I enjoyed meeting you – you are a kick in the pants!!

  6. Love it! I think I need to start wearing heels lol. I enjoyed meeting you – you are a kick in the pants!!