“National Learn-to-Read Challenge” Launches August 16
Children’s Television Personality and Celebrated Mom Blogger Miss Lori Helps Kids Get Excited About Reading through Educational Online Games
(June 16, 2010) Beginning on August 16 and continuing until through September 30, 2010, Blake Publishing and Reading Eggs will launch the first-ever “National Learn-to-Read Challenge.” For six weeks, children from the ages of 3 to 7 will be able to sign up for free, at ABCReadingEggs.com (www.readingeggs.com), and participate in this national literacy event for youngsters. (Sign up today at Reading Eggs.com for a free trial using the access code “MISSLORI”.)
The goal of the Challenge is for parents to register at least 50,000 children and start them on their journey to becoming great readers. Children’s Television personality and celebrated mom blogger Miss Lori is serving as Ambassador of the Reading Eggs “National Learn-to-Read Challenge,” which promotes the importance of reading as a vital educational building block.
“When a child learns to walk they inhabit their environment…when a child learns to read, they inhabit the World,” said Miss Lori. “By employing the equation ‘enrichment + encouragement = accomplishment,’ the Reading Eggs program is not only good literacy, it’s also great math.”
According to the National Research Council, children’s reading skills affect how they learn and will ultimately influence their chances for success. Youth who have not developed basic literacy by the time they enter school are 3-4 times more likely to drop out in later years, according to the National Adult Literary Survey, U.S. Department of Education.
“We created Reading Eggs as a unique, fun online world where children learn to read,” said Matthew Sandblom, Managing Director of Blake Publishing. “Reading Eggs supports each child’s learning by offering individual, one-on-one lessons that allow youngsters to progress at their own pace. We’re excited to share the program for free with 3-7 year-olds nationwide during the Challenge.”
The Reading Eggs program, created by a highly experienced team of early childhood educators, writers and program developers, focuses on a core reading curriculum of phonics and sight words, using skills and strategies essential for sustained reading success. It supports what children learn at school to help them continue to improve. With interactive animations, games, funny songs and lots of rewards, Reading Eggs motivates children to return to the program again and again.
Reading Eggs, which launches in the United States this summer, has received rave reviews from teachers, parents and even children who previously struggled with reading. In fact, a recent survey of more than 700 teachers shows that 97.2% would recommend the program to other teachers. Additionally, 99.6% of parents said they would recommend the site to their friends and 93.4% note an improvement in their child’s ability to read since they started using the program.
Sign up today at Reading Eggs.com for a free trial using the access code “MISSLORI”.
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