Today I am giving a media training presentation and workshop at the inaugural Pitch Refinery Conference (#MissLoriTV). Media training has become increasingly important in this climate of invention and entrepreneurship. Social Media is a great equalizer allowing the individual proprietor to reach a community as easily as a big brand does without being hampered by a small promo and advertising budget. But before you get to the stage of requiring media training to support your brand you first have to birth an idea. I always joke that I have one good idea a day when anyone comments that something I have offered is “inspired”. But the truth is that I have thousands of thoughts and ideas every day, but what allows those thoughts to blossom into good idea is the way in which I nurture and water them, teasing them into growth. As with anything it’s all about the effort you put into your idea that makes the difference between potential success and certain failure. Here are five tips to help you birth your idea.
WRITE IT DOWN
There is nothing worse than having thought and then forgetting it because you never captured it in print. I keep small notebooks in my bag, in my car, next to my bed so I am always prepared to write a thought down. I do this with potential song lyrics. I keep a regular log of rhymes, phrase and more that occur to me throughout my day.It doesn’t have to be a complete thought, it could just be a few words or even a drawing. Don’t worry about how it looks or if it is even finished, just write it down.
Brainstorm, word map, sketch, just open your mind and let it flow. We lose so much when we strive for perfection in the beginning stages of an idea. There is a lot to be gained by just allowing our minds to roam free.
Take those phrases and words and descriptions you have been amassing and plug them into Google to see what you can discover. Read and then bookmark articles, stores, or brands that are related to your idea either as an influence or as competition. Your research will inform your journey.
Read through your notes, page through your sketches, click on your google research and then strap on your tennis shoes and give your journey some speed. Head out for a hike, climb onto a treadmill, get on a bike, anything to get your heart rate up and your mind cleared. Increasing your heart rate, boosting your serotonin levels, getting out of your own head and the binds of your daily responsibilities and tasks all help you to think more clearly. Sometimes when we focus so intently on our idea we can get overwhelmed by the crush of thoughts, words and notions. Getting our bodies moving can be the key to helping the true essence of our idea to rise to the surface.
Now that you have poured everything in the blender of your mind and put some speed on the mix it’s time to say your idea out loud. Find people you trust, whose opinions you value, and talk out your idea. See if it makes sense to them. Heck, see if it makes sense to you when you hear the words ring in the air. I recommend that you record some, if not all of these discussions. Sometimes our words tumble out so fast that we have a hard time retaining the memory of all of them in minute detail. If you take the time to record your discussion you will have the opportunity to go back and review what was said, and that could potentially ignite your idea into an even bigger blaze.
You have written, doodled, googled, percolated and discussed your idea now it is time to take some action; taking your idea from a subjective thought to a concrete objective to be acted upon. Make a pinterest board, write a blog, start a twitter stream with a dedicated hashtag, then identify your audience and goto them in a way that makes sense to you. The beautiful thing about social media is it’s an empowering team member. Twitter, instagram, pinterest, facebook, tumblr, google +, youtube, tout, linkedIn…and there will even be more next week or month, I guarantee it. Social media is there for the taking, all you have to do is set it up and put it to work for you.
So, what are you waiting for? Dreams aren’t just for sleeping, they are for waking up your future. Get those ideas flowing and then you will be ready to pitch.
Miss Lori can be found Musing from her Minivan at MissLori.TV, Wearetherealdeal.com, YoungChicagonista, andTheChicagoMoms.com. You can also see her Activating to Be Great at Miss Lori’s CAMPUS on Youtube, Facebook, Twitter , Pinterest, Instagram, TOUT and LinkedIn.