2013 Lesson Learned – I Can Write Two Blogs Successfully

Successfully Dividing TIme Between My Blogs #MLTV

In December 2012 I joined the Voices team of bloggers at Babble.com. The invitation came after I spoke at Blogalicious in Las Vegas that year. I was very honored by the invite but equally daunted. Could I write two blogs successfully?I wondered, giving birth to a new blog would I have enough time for my first blog, MissLori.TV? Would I be able to attend to them equally? Would MLTV suffer from the divided allegiance? I mean of course, I would love them both, but would it be possible for me to not show preferential treatment to one over the other? well, I launched SMILING On With Miss Lori on Babble.com in December of 21012. One full year later the answers to all of my questions came in the form of an annual report from WordPress Jetpack this week.

Each year since I installed the plugin the site has generated a report evaluating my first blog, MissLori.TV, my posting habits, successes and interactions. This years’ report laid it out plain. In 2013 I posted 44 articles on my first born blog, and it was viewed 13,000 times. Now that was all well and good until I looked back at my 2012 report. In 2012 I posted 119 articles with 22,000 hits. At first glance these stats took my breath away and made me feel incredibly guilty. How could I neglect MissLori.TV so badly? But I took a breath and looked deeper. First I calculated how many articles I posted on my second born blog, SOML, on Babble. I generated 58 articles that had well over 150,000 hits. Ye, clearly my second born got some serious attention from me, but that’s unavoidable in the beginning. Newborns require constant care and attention. Still I wrote about the same number of articles in total for the year as I did in 2012 when I only had one blog, I just divided my energy between the two in 2013. And sure ,my 2nd born seemed to get a lot of  limelight, but that benefited my first born as well. My annual report told me that out of the top 5 referrers to my MLTV site 3 were directly related to SOML; Babble.com, Shine.Yahoo.com and CNN.com, (from an article I was interviewed for thanks to my association with Babble). AND even though with my divided energies I wrote less on my original site, the quality of the response to those posts was greater. I averaged 295 hits per post versus 184 hits per post in 2012. FINALLY, unlike 2012 my biggest post response didn’t come from a giveaway, it came from an editorial…that I first posted in 2011!

I learned an important lesson form all of this evaluation. Yes, expanding your site family is daunting. There are a lot of sleepless nights involved and definitely some doubt and guilt. But just because your time is divided doesn’t mean it is lacking in quality, or promoting growth and development. You just need to remember to nurture your sites individually, appreciating their specific personality and strengths, and ultimately allowing them to support each other.

In honor of all of the support SMILING On With Miss Lori gave to MissLori.TV I want to share with you here the complete list of articles that I posted on Babble in 2013.

January 2013

 

February 2013

 

March 2013

 

April 2013

 

May 2013

 

June 2013

 

July 2013

 

August 2013

 

September 2013

 

October 2013

 

November 2013

 

December 2013

 

Here’s to a 2014 filled with continued and expanded growth for my blog family!

SMILE On!

ML

Miss Lori can be found atMissLori.TVWearetherealdeal.comYoungChicagonistaTheChicagoMoms.com and now on BABBLE.com with her new blog SMILING On With Miss Lori. You can also see her Activating to Be Great at Miss Lori’s CAMPUS on YoutubeFacebookTwitterPinterestInstagramTOUT and LinkedIn.

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Comments

  1. Nancy P says:

    Wow, those Babble posts look great! I’ve been missing them all year, so I’ll have to set aside some time to catch up. Right now I get emails when your MissLori.TV posts go up. Is there a way to subscribe to your Babble posts withOUT having to subscribe to the Daily Babble? If not, are you on a set schedule with Babble so I can set up a reminder to myself to check when those posts go up? Thanks!

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