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Miss Lori owes a year of dryness to Dove Ultimate deodorant

November 19, 2010 By Leave a Comment

Last year I attended several holiday parties sponsored by some great brands. But one party in particular has stuck with me all year long…literally. Dove Ultimate Visibly Smooth deodorant. Not what you were expecting me to say, huh? I’m sure, but it’s true nonetheless, and very relevant. However, truth be told, the only time I really noticed this deodorant was when I ran out of it. As they say, “you’ll miss me when I’m gone.” I didn’t notice my Dove Ultimate Visibly Smooth deodorant for the whole last year that I was using it because it silently and smoothly did its’ job. And it did it so well that I didn’t give it a second thought, (or a first thought for that matter). [Read more...]

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Miss Lori has a list of 4 reminders for PR folks working with social media influencers

November 4, 2010 By 2 Comments

Listen Up! Okay, after the PR pitches I’ve been receiving these last few weeks it seems to me that we are in need of a reminder post about PR and Social Media. Now I am not an expert, I am just a working stiff in this Social medium. However, I do know a thing or two about a thing or two. (Hopefully some of my even more knowledgeable friends will chime in with their two cents as well. Hint, Hint). But here is the list of my four top pet peeves, I mean suggestions, to PR folks out there to improve their social media interactions. [Read more...]

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Miss Lori says building a brand starts with knowing yourself

October 11, 2010 By 2 Comments

You know why being a social media influencer/marketer/business person is so spiritual for some people? Because of the work that’s necessary you to do in order to define your niche. When you work in a job, no matter the hours, (9 to 5, 10-2, 7-11), that job defines itself. You don’t have to dig deep to give it an identity. But when you build a brand online through a blog, (micro or full), you have to do a level of self exploration not usually required in corporate America. You have to identify who you are from the inside out so you can cultivate your voice. [Read more...]

Filed Under: Miss Lori Marketainment, Miss Lori on Social Media, Miss Lori's Conferences, Miss Lori's Thoughts Tagged With: , , , , , , , , , , ,

Miss Lori talks rates: Ads are prime real estate on your blog

August 31, 2010 By 6 Comments

Last week I published a post about determining your blog worth. After Blogher 10 and speaking at The 2nd annual Social Media Master’s Summit I realize that this question is heavy on many people’s minds. Social Media has empowered all of us in an economic time that was making many of us feel powerless. With the communication explosion that is social media comes opportunity. Opportunity has been knocking on the door of a number of bloggers. So the big question is how do you get opportunity to come to your neighborhood? That’s exactly what we’re examining.

The first step, as I mentioned last week, is to understand who you are and what you have to offer. We do that by examining our own blogs. But since it can be hard to be objective about ourselves I encouraged you to buddy up and evaluate each other’s sites. Hopefully you have taken some time to look at your blog and other people’s as well. Was it hard? Looking within, really looking within, can be uncomfortable at first, but ultimately it’s a great lesson. The goal is to understand what you are projecting to the World and make sure that is in line with what your inner intent is. On top of that you want to make sure that your blog functionality is in place. Do you have your contact points, disclosures, pr guidelines etc… Chris Brogan has an in depth article posted this week with some great suggestions always worth reading.

Now armed with a better sense of the real estate you have to offer it’s time to talk numbers. [Read more...]

Filed Under: Miss Lori Marketainment, Miss Lori on Social Media Tagged With: , , , , , , , , , , , , , , , , , , ,

Miss Lori lists her 5 top pages every blogger should have on their site

August 25, 2010 By 4 Comments

This week I had the great pleasure of speaking on a a panel about brands and bloggers at the second annual Social Media Master’s Summit conducted by Windy City Social. The panel included Kim Moldofsky of Mom Impact, Danielle Smith of ExtraordinaryMommy.com and Esther Crawford of ShePosts.com. We were brought togetehr to offer our expertise to an audience filled with bloggers who want to work with brands and th brands who want to work with bloggers. We covered a lot of ground during our one hour panel. coming away form the presentation it became clear to me that there are still many bloggers out there who don’t know how to set up their blogs to be a magnet for opportunity. So I have compiled a list of the top five pages that I believe a blogger needs to have on their site to attract opportunity and be information ready for the future. [Read more...]

Filed Under: Miss Lori Marketainment, Miss Lori on Social Media, Miss Lori's Conferences Tagged With: , , , , , , , , , , , , , , , , , , ,

Miss Lori encourages Bloggers to resist the dark side of SWAG

July 27, 2010 By 17 Comments

I am heading to Blogher next week Thursday. (Yippee!) In preparing to join the massive brand and blogger love fest I can’t help but reminisce upon the swag of last year. Last years’ convention in Chicago was the first I had ever been to. I was a new kid on the block, and truthfully quite shocked by all of the wonderful giveaways that sponsors had on hand for Blogger participants. I had never in my life experienced SWAG like that, (corporate/branded merchandise given out for free in order to promote the company/brand). I was extremely grateful, especially for all of the Pepsico products I got to take home at the end of the Expo since I was local. (I had kid lunch treats for weeks!) I remember feeling so honored and really quite obligated, in a good way, to pay homage to all of the wonderful companies who shared their products with me. Well, despite my best effort to give audible thanks to all who contributed I didn’t get around to posting about everyone. (Sorry Clorox Green Works Cleaners and Pepsico Sun Chips.) I did make a very valient effort though, and felt sufficiently guilty about the ones that I missed. So there.

Newbie no more, now I have a much better mastery of my social media accounts, and in short order have learned creative ways to give shout outs and plugs through my tweets, blog posts, vlogs, updates and check ins. I feel sufficiently prepared to do right by all next week in NYC.

That’s the good side to SWAG, brand appreciation and responsibility. But there is a dark side. [Read more...]

Filed Under: Miss Lori on Social Media, Miss Lori's Conferences, Miss Lori's Thoughts Tagged With: , , , , , , , , , , , , ,

Miss Lori says: Bloggers provide the content and Brands do your homework

April 13, 2010 By 2 Comments

Bloggers, I’m with you. There is nothing worse than getting a PR pitch that’s generic, or worse yet addressed to someone other than you. I get inquiries addressed to Miss all the time. I realize that most everyone is overworked these days, and that the Marketing/PR World is shifting wildly with the addition of Social Media. Many Bloggers are very new to the companies who want to work with them. There aren’t directories in place, (yet), as there are with journalists and publications. Thus everything must initially be done “by hand”.  With that in mind Bloggers, just as it wouldn’t be fair for a teacher to put a lesson on a test that they hadn’t covered in class, it’s not fair for you to expect a company to know how to contact you, and in what manner, if you haven’t provided that very information on your blog. [Read more...]

Filed Under: Miss Lori on Social Media, Miss Lori's Thoughts Tagged With: , , , , , , ,
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