Okay, it’s time to talk seriously folks. Brands, PR and most especially Bloggers, it’s time to talk worth. Right off the bat let’s get one thing straight…your services are never FREE. Say it with me… “I never work for free!” NEVER! Even when you are doing something “Pro Bono”, you aren’t working for free, you are simply waiving your usual fee. I can hear some of you mumbling, “That’s just semantics Miss Lori.” That may be true, but they are very important semantics, because they speak to your self worth. And let’s be clear, they are not only speaking to you, but to the professional World you are trying to work in. What you think of yourself has a huge effect on what the World thinks of you. If you want the World to take you seriously, to see you as a professional, then act like one. You’ve heard the term “dress for success”? That’s what this is. You are dressing for success.

Now a couple of weeks ago I started by talking about how you should be B.I.G. with brands when you meet them in person. Then earlier this week I talked about the pages you should have on your blogsite. Now we are going to talk about RATES. [Read more...]