Social Media is the place to be. By now everyone is aware of that. The key influencers on the web have distinct voices that have inspired loyal followings, but the game is changing again. No longer are influencers allowed to live in the shadow of their computer. They have to step into the key light and face the camera. This isn’t an easy transition for everyone. Part of the empowering allure of social media was the social interaction sans the pressure of face to face interaction. But we are a visual society. We love pictures, especially when they are moving. So influencers who want to stay influential must integrate video into their stream. When I was speaking at the 2011 Midwest Moms Media Brands and Bloggers Conference I asked the audience how many were interested in video for their sites. Many people raised their hands. However, when next I asked how many people were uncomfortable seeing themselves on camera, even more hands went sky high. Vlogging and interviewing does not have to be terrifying, and they won’t be if you take “A.C.T.I.O.N.”. [Read more...]
Miss Lori says being a M.O.M. is a project she’s been cast in for life
My name is Miss Lori and I’m a MOM; A Merrily Optimistic Multi-Tasker, who when life hits her square between the eyes can flip over and become “A Weary Overwhelmed Woman,” (W.O.W.). I’m a real Miss Lori, I don’t just play one on TV. (I have a purse full of fruit snacks and autograph cards to prove it!) I live a very surreal life, equal parts glamor and soot, but always very real. My career is in entertainment. I perform live all over the country, and I also appear on television. In addition I leverage my celebrity to strengthen bonds between brands and consumers using my own design of “Marketainment”. At the same time I’m the mother of 3 beautiful children grappling with a failed economy and a flawed marriage. Some days have started standing in line at the Department of Health and Social Services, and ended dipping chocolate covered strawberries in champagne with fellow bloggers and brand reps. It can make my head spin. But no matter the situation I always aim to address life with a SMILE. That’s a big part of what I am known for, my SMILE. SMILES are powerful and very contagious. I’m proud of the joy and empowerment that I cultivate with my work both online and IRL one smile at a time. [Read more...]
