Perhaps you have been resisting social media because it overwhelms you. Maybe you figured that was okay because you thought social media was just a passing fancy, more of a toy that young people are playing with than a real business tool. Wake up and smell the apps! [Read more…]
Have you ever been invited to a party, but just didn’t know how to fit in? That’s the case for a lot of people when they see invites to Twitter parties, like the ones I have been posting for the last week. I’m hosting a Twitter party for Whirlpool and we are giving away a brand new refrigerator! Now I don’t know many people in my sphere who wouldn’t love to win a brand new fridge, but a twitter party seems so unattainable to them. [Read more…]
Yesterday I had the great fortune to step into a blogger panel on behalf of my friend and colleague MJ Tam, Editor of Chicagonista. MJ was called away to an event with the First Lady so I had to fill her shoes at the Zocalo Group Headquarters. (I know she lives such a hard life that MJ does doesn’t she?) The Zocalo Group is an award winning PR and marketing firm here in Chicago. Part of what makes them so good at what they do is their commitment to education, inspiration and ideation. I, (along with the incomparable Maura Hernandez and the talented Nicole Knepper), had the great pleasure of offering my insight into what works and what doesn’t in the arena of brand and blogger/Influencer relations. We only had an hour, so we only scratched the surface really. That is why I decided to follow up on the discussion here and share with all of you my top 15 key ideas for successful PR relationships with influencers. [Read more…]
My tummy is ecstatic? Why you ask? Because an old friend has landed in my grocery store. TCBY Frozen Yogurt. The very frozen yogurt of my youth, is now at Walmart. No there isn’t a yogurt stand in Walmart, TCBY has packaged their deliciousness into boxes and planted them in the freezer aisle. Totally cool! [Read more…]
Social Media Influence on consumers is becoming more and more relevant with consumers and not just hype. Which means more influencers will be working with brands than ever before in 2012. If you haven’t pitched a brand before, chances are you will this year. But before you do that you will need to make sure you know who you are. (Refer to my earlier post about researching yourself here.) Once you know who you are you can formulate a plan for your brand pitch. Here are my six top suggestions to get you going.