If you are in media, social or otherwise, and you don’t know the name Peter Shankman, it’s time to up your game. [Read more...]
Miss Lori wants bloggers to shed their fears and embrace their inner FIREWORK before Blogher
August 2, 2011 By Leave a Comment
Blogher is right around the corner and you can feel the anticipation in the blogosphere. People are excited. That’s a good thing. I love Blogher. I love the chance to connect with some really lovely people that I don’t get to see regularly. But it’s not just old home week. It’s serious business that requires planning and preparation. [Read more...]
Miss Lori says AUTHENTICTY is the key to social media
July 27, 2011 By Leave a Comment
Last year at the Social Media Master’s Summit, I spoke on a panel with some amazing ladies, Kim Moldofsky, Danielle Smith and Esther Crawford. We spoke in depth about brand and blogger relations. Looking through the footage, one clip jumped out at me. I think it contains a message that is especially important to hear as much of the blogging community prepares to go to Blogher 2011 in San Diego. I can sum it up in one word…AUTHENTICITY. [Read more...]
Miss Lori offers five suggestions for a tweetup without wifi
March 2, 2011 By 1 Comment
I have written about how to throw an AWESOME social media event, but that was predicated on having ample wifi. But what do you do when you want to hold a social media inspired event at a location that doesn’t have a good signal or any signal at all available? That is a problem some facilities are struggling with. Most businesses, particularly vacation businesses, understand the need to be in the social media webisphere, but some structures haven’t been able to catch up technologically just yet. Does that mean that they should stay out of the tweet up business? Not necessarily. You just have to be a little creative with your set up. Here’s a list of my top 5 suggestions: [Read more...]
Miss Lori says the best gift she ever gave was the best gift she ever received
December 19, 2010 By Leave a Comment
SWAGG is a free mobile app (download here) that lets you shop smarter using your mobile phone. Buy, send or swap SWAGG GIFTS and organize your old school plastic gift cards.
For every download of the app between now and Dec. 31, 2010, SWAGG will donate $1 to Stand Up To Cancer (SU2C) , up to $125,000.
Clever Girls Collective and SWAGG are sending a pair of movie fans to the Sundance Film Festival! Download the SWAGG app and then visit the Ultimate SWAGG Getaway Sweepstakes site to enter to win a trip for two to the Sundance Film Festival. Entry deadline is January 3, 2011, 11:59pm, PST.
I gotta tell you, I took Christmas present giving for granted most of my life, and I didn’t even know it. I always assumed that I would have the ability to buy at least a modicum of what I wanted to for the people that I care for. Nothing outrageous mind you. I’ve never enjoyed a limitless bank account, but I have always been able to provide, or be provided for. That is until last Christmas. [Read more...]
Miss Lori has a list of 4 reminders for PR folks working with social media influencers
November 4, 2010 By 2 Comments
Listen Up! Okay, after the PR pitches I’ve been receiving these last few weeks it seems to me that we are in need of a reminder post about PR and Social Media. Now I am not an expert, I am just a working stiff in this Social medium. However, I do know a thing or two about a thing or two. (Hopefully some of my even more knowledgeable friends will chime in with their two cents as well. Hint, Hint). But here is the list of my four top pet peeves, I mean suggestions, to PR folks out there to improve their social media interactions. [Read more...]
Miss Lori is talking rates; How do I know what I am worth
August 27, 2010 By 6 Comments
Okay, it’s time to talk seriously folks. Brands, PR and most especially Bloggers, it’s time to talk worth. Right off the bat let’s get one thing straight…your services are never FREE. Say it with me… “I never work for free!” NEVER! Even when you are doing something “Pro Bono”, you aren’t working for free, you are simply waiving your usual fee. I can hear some of you mumbling, “That’s just semantics Miss Lori.” That may be true, but they are very important semantics, because they speak to your self worth. And let’s be clear, they are not only speaking to you, but to the professional World you are trying to work in. What you think of yourself has a huge effect on what the World thinks of you. If you want the World to take you seriously, to see you as a professional, then act like one. You’ve heard the term “dress for success”? That’s what this is. You are dressing for success.
Now a couple of weeks ago I started by talking about how you should be B.I.G. with brands when you meet them in person. Then earlier this week I talked about the pages you should have on your blogsite. Now we are going to talk about RATES. [Read more...]
Miss Lori lists her 5 top pages every blogger should have on their site
August 25, 2010 By 4 Comments
This week I had the great pleasure of speaking on a a panel about brands and bloggers at the second annual Social Media Master’s Summit conducted by Windy City Social. The panel included Kim Moldofsky of Mom Impact, Danielle Smith of ExtraordinaryMommy.com and Esther Crawford of ShePosts.com. We were brought togetehr to offer our expertise to an audience filled with bloggers who want to work with brands and th brands who want to work with bloggers. We covered a lot of ground during our one hour panel. coming away form the presentation it became clear to me that there are still many bloggers out there who don’t know how to set up their blogs to be a magnet for opportunity. So I have compiled a list of the top five pages that I believe a blogger needs to have on their site to attract opportunity and be information ready for the future. [Read more...]
Miss Lori wants you to be B.I.G. with brand representatives
August 10, 2010 By 6 Comments
I just returned from Blogher and boy are my arms tired! (Hee! Hee! that was for Liz Strauss! 
SMILE!) Actually they are from all of the stretches I was doing at the Go Red For Women Better U Program booth. But that’s another post for later. What I want to talk about here is why I am ENERGIZED. I’m energized because on the expo floor at Blogher I had some really thoughtful, productive conversations with brand representatives from P & G, Pepsico, Nintendo, Johnson and Johnson, Nickelodeon, and 1800Flowers to name a few. Almost all of the representatives were new to me, and only a handful had first hand knowledge of my work on PBS and with Miss Lori’s CAMPUS. So I was going in COLD, as we say in sales. Yes, sales, because that is what I was doing, selling myself. (Wait, that didn’t come out right.) I was selling my BRAND. (That’s better.)
When I visit booths on the expo floor I am shopping for a connection and then I am selling my expertise. I’m not there to grab as much swag as I can, (says the girl with the 48lb suitcase.) No, I am there to do business. Network. Connect. How do I do this? Well there’s a long answer to that short question, which I am going to delve into in a series of posts here over the next few weeks. But for our purposes today I want to talk about one idea. That is to be “B.I.G.” on the expo floor. “What do you mean Miss Lori. I have to wear high heeled shoes?” No, (although I won’t lie to you being tall has it’s advantages in a crowd), you need a “B.I.G.” presence and approach. I will spell it out for you. [Read more...]
Miss Lori says: Bloggers provide the content and Brands do your homework
April 13, 2010 By 2 Comments
Bloggers, I’m with you. There is nothing worse than getting a PR pitch that’s generic, or worse yet addressed to someone other than you. I get inquiries addressed to Miss all the time. I realize that most everyone is overworked these days, and that the Marketing/PR World is shifting wildly with the addition of Social Media. Many Bloggers are very new to the companies who want to work with them. There aren’t directories in place, (yet), as there are with journalists and publications. Thus everything must initially be done “by hand”. With that in mind Bloggers, just as it wouldn’t be fair for a teacher to put a lesson on a test that they hadn’t covered in class, it’s not fair for you to expect a company to know how to contact you, and in what manner, if you haven’t provided that very information on your blog. [Read more...]
